CASE STUDY: EXPANDING YOUR MARKET IN DIFFICULT TIMES
Forbes Low runs a small design agency in London, which has specialised in working with housing organisations for much of their ten year history.
He was aware that such reliance on one sector was a high risk strategy, particularly when the economy is in turmoil. He called in Oriel to help him identify new target markets, and to develop a marketing plan which would get him established in these new sectors.
Our starting point was to analyse together where his strengths and experience lay, and also which markets he was passionate about. Having identified three new markets which built on his past work, Oriel developed a detailed plan of action to help Forbes target these new areas. This encompassed building strong foundations so that his business could be easily found online, together with targeted marketing communications and regular sessions to review progress and build on successes.
He now has a 12 month rolling programme of marketing and PR designed to move his business into new sectors, and ongoing marketing support from Oriel to ensure that the business stays on track.
Overdependence on a single sector is always dangerous, but Forbes Low has identified this weakness and taken action to address it, standing him in good stead for the economic upturn.
To find out more visit www.forbesdesign.co.uk
If you want to make a real difference and achieve business benefits, call Oriel Marketing on 01252 727625