CASE STUDY: STAYING AHEAD OF CHANGES TO YOUR MARKET
Nicholas Frimond runs a small employment law practice, which has specialised in the past in helping individuals to stand up to their employers.
He was aware that changes in the law regarding dispute resolution were affecting his business, placing more responsibility on companies to respond to complaints, and thereby reducing the number of claims reaching tribunal. For this reason, he foresaw that he needed to bring more corporate clients on board.
He called in Oriel to help him develop a marketing plan which would generate growth, and draw in sustainable levels of new business. Our starting point was to assess the quality of his competition and the marketing environment in which he was operating.
We talked to companies in his target market to find out what they wanted from an employment lawyer, what they didn’t like at the moment, and what Nicholas Frimond could do to meet their needs.
It became clear that presenting his proposition in a more customer focused way, and introducing a new pricing structure would really differentiate him.
He now has a well-planned programme of marketing and PR, targeting the companies he needs to reach, with a proposition which meets their needs.
It’s tough when a market changes around you, but Nicholas Frimond has been smart enough to spot that in order to stay ahead he needs to change too.
To find out more visit www.nicholasfrimond.co.uk
If you want to make a real difference and achieve business benefits, call Oriel Marketing on 01252 727625