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How creative are your customers?
Monday, 6 February 2012
“ One of the classic mistakes of new product development is to ignore your customers, and their...”
Welcome
What are we working on?
Developing new products: New for this year we are running short seminars on this topic in conjunction with AVN Picktree who are taxation and business growth advisors. These sessions aren’t about starting a new business, and launching with a single product. They are for established organisations who need to keep the new ideas flowing and pick winners that will drive growth.
Our next seminar is on February 21: Book here
Tailored training for Health Professionals: Many health professionals are now setting up independent practices, and need to market themselves effectively. Our next half day course is run in conjunction with My Health Visitor and takes place on Saturday March 10 in Chertsey: Find out more.
Crisis Communications: helping clients to prepare their businesses and their people for the worst. What could go wrong, what would be the key messages to get across and rigorous interview training to get it right. Find out more
Building resources for members: membership organisations sometimes struggle to offer enough value to hold onto their members. We’re just starting to develop a series of podcasts to bring top industry speakers within the reach of the entire healthcare workforce. It’s a great way to engage with members and deliver real value.
Tailored modules for SMEs
A good marketing strategy is key to successful
business growth, and it needs to be based on
thorough analysis of your market and a sound
understanding of what your customers really want.
We offer a modular approach to strategic marketing,
so your plans develop in line with your business and
your budget.
Building a marketing strategy
the first step for SMEs who need to formalise their planning
Segmentation and targeting
for established businesses in need of improved profitability
Building value through service development
a structured approach to maximising income for
SMEs
Building customer lifetime value
for mature organisations to secure future income streams