Marketing Higher Education: who is the real customer?
Monday, 20 August 2012
“As usual for this time of year, the newspapers are focussing on A Level results. There are the blond...”
We believe that Marketing is the lifeblood of business, providing the framework for developing new propositions, driving growth and satisfying customers’ needs.
We work with our clients to move beyond the short term and the tactical and help them to fulfil their potential through analysis, insight and a structured approach to strategy and innovation.
We work with B2B organisations to identify what their customers really need, develop products and services to accelerate growth and generate long term income streams from new and returning customers.
Tailored modules for B2B clients
We offer a modular approach to strategic marketing,
providing focus just where you need it.
Building a strategy for growth
Goal setting, strategic partnerships and brand building
Insight and segmentation
Analysing the market, identifying segments and scoping the opportunities
Developing new services, and marketing them effectively
Building customer lifetime value
Pricing strategies, customer retention and cross-selling